About Me

My work began with a simple test: could I make something people wanted enough to wear on repeat or pass to a friend. Curiosity pushed me to notice the small choices people make, what they return to and what they decide is worth sharing.

Designing graphics and campaigns for campus groups, a band, and a radio station gave me a front row seat to how ideas spread. When a design lived past the event or merch became part of everyday style, I knew it had found its place. Those moments shaped how I think about audiences today.

Alongside creative work I built experience in data. At JLL I analyzed room usage surveys and onboarding workflows to uncover inefficiencies and recommend improvements. In research I organized and studied testing results to guide new approaches to teaching computer science. Despite different contexts, my goal to understand what is really happening and design a better way forward remained the same.

I am most interested in how people connect with ideas, whether through culture or data. For me the challenge is to listen closely, translate insights, and build creative work that feels natural and has impact.